Jennifer started her advertising/marketing career in 1980 learning to buy media as well as all the components which make up an integrated marketing plan while working for the Cincinnati McDonald’s Restaurants Advertising Co-op. From there she oversaw media buys for Rax Restaurants where she earned her reputation as a “get it done” type of person.
When White Castle Restaurants began their first foray into advertising, Jennifer was sought out by the agency as an Account Executive handling the adult advertising program. Her training with McDonald’s was an asset to the team.
In 1990, Jennifer returned to McDonald’s, this time on the Columbus Advertising Co-op account team at Fahlgren. This experience further allowed her to use her media/marketing strategy experience encompassing everything from local store marketing and point of purchase to highly integrated national promotions and public relations.
After several years of raising her three sons, Jennifer came back to the job market in 2007, working at CPM for Betty Clark who hired her in 1980. Betty brags that Jennifer is a “joy” to work with and looks forward to her smiling face at work!