In today's information-intensive world, it's hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company's name out to its target market — and keep it there.
GDM Specialty Printing & Promotions
is the incentive and sales promotion division of CPMedia & Marketing. The company joined the CPM team in 2009 to provide clients with high quality, affordable logo wear and sales promotional items for continued awareness and trade shows. Having the GDM resources in-house is a tremendous asset when developing unique campaigns featuring promotional items.
While advertising campaigns often focus on highlighting specific products, services, and special offers, promotional campaigns are more about enhancing you brand equity. Promotions expose your business to the public eye and help draw in new customers and boost sales. Promotions tell the public that your business exists, and they typically do so in a creative, cost-effective way. For this reason, promotions can be attractive to small business owners with limited budgets.